What to Consider While Building A Website
Whether you intend to hire a web designer or build your website yourself, there are a couple of things you need to consider before getting started. Your website design should clearly tell your target audience what your brand’s vision and values are. If you check out some of the popular websites like Apple’s or Tesla’s, you will notice that they are all designed with these companys’ values and visions in mind.
There are a couple of factors you need to consider while working on your site to make it stand out from the competition. We shall discuss the major ones that apply to almost every type of website. By the end of this article, you will have a clear idea of what is required to create an excellent and well-optimized website. Let’s dive into this.
What is the purpose of the website?
This might seem obvious, but there are lots of websites out there that seem not to have a clear idea of what exactly they intend to achieve. Knowing the value your site intends to add on the internet will make the rest of the decisions much easier. Your website’s purpose will also determine the design language you will use.
For example, a website for a restaurant will obviously have a different design from an eCommerce website selling electronics. The choice of colors, navigation options, and the overall website UI will always depend on the purpose of your website. So, make sure you have a precise and clear purpose for the website you are trying to build.
Choose a reliable hosting company
One of the major decisions you will have to make is choosing which hosting service provider to use. The good news is we have a number of reliable hosting service providers to choose from. So, you will probably not go wrong if you choose one of the top-rated hosting companies, including HostGator, GoDaddy, Bluehost, Hostinger, DreamHost, and many more.
However, you need to clearly understand the differences between the various hosting packages they offer and how they will impact your website. One of the things you need to look at while choosing a package is whether your website will be given a dedicated server and IP address or not.
Shared server packages are usually cheap, but they come at the cost of getting slow speeds and less reliability. For the best performance, always go for the dedicated hosting packages that give your website dedicated computing resources that you can always increase based on your website’s traffic.
You also need to consider whether the hosting package you are about to choose uses SSDs or HDD storage. Obviously, SSDs are the best option because of their speed, which in the end, boosts your website’s performance. Most of the dedicated hosting packages use SSD storage. On the other hand, shared hosting packages use HDDs. That is why shared hosting is usually cheaper because HDDs are less than half the price of SSDs.
Choose the right website builder
We are lucky to live in a time where we have several websites builder options to choose from. However, having a variety could become a challenge, especially if you don’t know what to consider while choosing one. For the most flexibility and customization options, the best website builder you should go with is WordPress.
If you are building an eCommerce website, your work will be much easier if you choose Shopify, WooCommerce, or BigCommerce. If you are just building a simple information website or a blog, Squarespace and Wix and are good options to consider. These platforms make it easy to build websites, but they won’t give you as much freedom and customization options as WordPress.
So, you need to choose based on the direction you want your website to take. Price is also another key factor that you need to look at. In this regard, WordPress is the most ideal since it is open-source, but this comes at the cost of doing most of your things by yourself.
The theme or website template
In 2021, I don’t expect you to build a website from scratch unless you are building a site with specific features that the available templates don’t have. While building a website, you need to choose a template that blends with your website’s purpose. It should also be compatible with the most popular page builders, especially if you are going to use WordPress as your CMS platform.
The theme should also give you enough customization options to make your website unique from the other sites that used the same theme. Also, make sure the template comes with most of the features you want to integrate into your website. For example, if you are building an eCommerce website, you need to use a theme that was made for eCommerce.
To get all the information about themes, simply visit any themes store and read through the theme’s features plus the reviews of previous users.
Responsiveness and general user experience of the website
You need to build a website that is friendly to use for both mobile and desktop users. Since the beginning of 2017, more than 50% of traffic going to websites has been from mobile devices. So, creating a responsive website should be at the top of your priorities list. To make life easier for you, choose a them that will automatically optimize your content for both mobile and desktop devices.
As the internet and computers continue to get faster, people are no longer willing to wait for more than 3 seconds for web pages to load. So, while designing your website, make sure all its web pages load fast enough to avoid frustrating your customers.
Some of the factors that affect page speeds include the size of the media content you use, the server response time, animations, plug-ins, and many more. So, as you build your site, you need to have all these factors in mind if you want its page to load faster.
So without further delay, call us for a free quick chat about your website – no obligation. We will try and guide you in the right direction for you to do it yourself.
If you cannot do it yourself, then we can help with that.
Call me, Kim, on 0450 871 934 and I will be here to answer your questions.
Chat to you soon.
Kim & The Kim’s Websites and Marketing Team