You want your website to rank higher, here is what you should do
A web rank in SEO is the website’s position in search engine results. When you search about anything in the search engine, search results are arranged based on how relevant they are to the subject you are searching for. A website with the most relevant results (besides Ads) will always be on top and those with the less relevant information will be down. In this post, I will share with you some of the strategies you can use to make your website rank higher in search engine results. Let’s dig in…
Know how your website ranks
First of all, know where your website ranks for different keyword searches. There are several free platforms that you can use to know where your website ranks for the different keywords. One of the free tools you can use to know your website’s rank is Woorank. It gives detailed information about your website’s performance in the search engine. So, from that information, you can be able to know your website’s weaknesses and strengths.
Learn about the different search engine ranking algorithms
Before doing anything, try to learn about the way search engine rank search results. Search engines like google change their ranking criteria almost daily. For instance, if something is trending globally, google will always rank websites talking about that particular topic higher than those that are not. Learning about such things will help you know what exactly to write about in your articles.
Add keywords in your article titles
While writing articles on your website, always ensure that you add a keyword or two in the title. Google and other search engines will always rank websites that have the searched keyword in the title than those having the keyword in the article body. The higher your keywords are in the article, the more relevant your website will be when such a keyword is searched in google and other search engines. That’s why it is also important to have a couple of keywords within the introduction of your article as well
Link other websites within your articles
Adding outbound links shows search engines that the content on your website is not only informative but also well researched. Some people often think that adding a link to another website will take away traffic from their website. However, linking other sites within your articles is a good thing as far as SEO and web ranking are concerned. Linking other sites also creates some sort of relationship with the site you linked and they may also link your site at some point if they find anything worth linking on your website.
Add keywords in your image filenames
Whenever you add images in your articles, always ensure you give them filenames that are keywords. The alt text of your images has a contribution when it comes to your rank in search engine results. For instance, if you’re writing an article about health and fitness, one of your keywords could be fitness. Ensure to name one of the images you add in your article with the word fitness. This is also important when someone searches for something and sorts the results by image. Images that have filenames similar to the keyword that the person searched for will appear higher in the search results.
Web ranking is very important for your website growth. But while trying to improve your website’s rank, it is important to first of all know where you stand by using some of the free web ranking tools at your disposal. This way, you will get to know about your website and what you can improve. Don’t forget to add keywords in the right places and also embrace the idea of outbound links. These strategies will enable your website to rank higher and to grow progressively with time.