Using LinkedIn To Boost Your B2B Marketing Strategy


More than 50% of social media traffic that goes to B2B websites/blogs is from LinkedIn. This clearly shows LinkedIn should be your number 1 social media marketing Australia platform if you want to promote your B2B business. Studies also show that 91% of marketing executives list LinkedIn as the number one platform for quality content. So, as your building your B2B marketing strategy it is important to understand how you can integrate your strategy with LinkedIn to get the best results. You may not get as much engagement on LinkedIn as you would get on Facebook or Instagram, but the quality of the engagement is what matters is here.

If you are confused about how to use LinkedIn to get more traffic for your B2B website/blog, this article is meant for you. I am going to share with you some of the ways you should use LinkedIn to get more quality traffic for your B2B website.

Use your personal LinkedIn to promote your business page

People always love to see the person behind a business page. This is why it is important to frequently share your page’s content on your personal LinkedIn account. You also need to make sure you add as much professional information on your profile as possible. This will show your potential customers that you understand what you’re doing.

Your company page should be informative

When someone comes across your content in their newsfeed and they get interested, one of the first things they will always do is to check out the details of your company. Make sure you add all the necessary information including your website link because it is the most important thing here. LinkedIn gives you up to 1500 characters to describe your company. Use these characters to tell a beautiful story about your company and what makes you different from the rest. You can also outline some of your previous projects and the milestones your company has achieved for the time you have been in business.

Create relevant content regularly

Do you know why people endlessly scroll through their newsfeed? The answer is simple, they are looking for content. The only assured way of building an audience on LinkedIn is through creating quality content. The company that creates the most relevant and eye-catching content is the one that will most likely get the attention of the users. You should always add a link at the bottom of all your posts that directs the readers to your website for more details. So do your research about the interesting topics within your niche that you can write about. This may not work immediately but it will pay off in the long run.

Create a LinkedIn group

This group should not necessarily have your company name in it. You can create a group that has the name of a subject within your niche. Having a group you moderate will present you as a leader and someone who is informed about a lot of things in your niche. To get the best out of the group, make sure the group members is always engaged through sharing content on a more regular basis. This will encourage others to engage and also create content. Once in a while, you can add a link to your website at the bottom of the content you publish in the group.

Use Ads

Every social media platform is always reducing the reach for organic content to give more room for selling their Ads. Through promoting your content, using InMail Ads and Texts Ads, you can reach more businesses on LinkedIn with a message about what you do. The most important thing here is to be straight to the point in all your Ads. Your message should be simple but very clear in order to get more clicks and conversions for your Ads. LinkedIn Ads are very important especially if you’re new in business with no followers. Ads can help you reach more people who could, in turn, start following your business and at some point become your customers. LinkedIn Ads might be more expensive than Ads on other platforms. But the advantage with LinkedIn is that the quality of traffic you get is far better than what you will get from other platforms when it comes to Business to Business marketing.


LinkedIn has been around for more than a decade. The platform keeps gaining popularity every year especially in the professional community. With more than 300 active users every month, your B2B should be targeting these people with quality content. If you regularly create well-researched content in your niche, people will be interested in your brand and will want to know more about it. So, ensure all the details about your company are well written in the company profile and most importantly don’t forget to add a link to your website. You can also promote your company page through your personal LinkedIn, creating a group or even using Ads especially if you’re company page has no connections. Need help in making sure you got all the details? Let’s set up a quick call and improve your social media reach!