Kim’s Website Design & Marketing
These Top Tips Will Help You Increase Engagement on Social Media Posts
As of 2021, the number of people using social media is over 3.6 billion. Facebook, YouTube, and Instagram are among the most used social media platforms. Businesses are now taking advantage of these platforms to reach their target customers in any part of the world. However, to get the best out of social media, you need to focus more on improving the engagement metrics of your content.
The more users engage with your content, the more the algorithms of these platforms will show it to more people. Engagement also helps you to get feedback from your audience regarding your products and your brand in general. To make it easier for you, I have compiled a list of the top 5 tested tips that you can use to boost engagement of your posts on the various social platforms.
Know the content that works for the different platforms
If you want your posts to get more engagement, you need to create content that works for the platform where you intend to publish it. For example, portrait-oriented photos and videos will usually do well for stories on Instagram, Facebook, and LinkedIn compared to landscape-oriented ones.Most social platforms also favor shorter posts (less than 100 characters). If you want to post long-form writeups, LinkedIn and Medium would be the best options. Such posts may not do well on Instagram or Pinterest.
Post on social media platforms at the right time
People usually use social media during their free time. In an ideal scenario, people typically get free time during lunch breaks and at night after a normal workday. Posts published during such times will usually get more reach hence increasing the chances of getting more engagement. For the best results, check the analytics of the social platform you are using to find out the time when most of your followers are online and start posting during those times.
Make your posts visually appealing
Users will be most likely to read the caption of your posts if they find the attached photo or video appealing. So, be selective while choosing the quality of photos you post on your social media. You may also consider using extra tools such as Photoshop or after-effects to polish up your images/videos before posting them.
Don’t forget to be social
Social media is a place people go to see what is going in the world outside their premises. So, you need to share posts showing what is going in your world. For example, if you sell computers, share that video of a customer unboxing one of the computers you just sold. People need to see that your brand is run by humans and serves humans.
Analyze the posts that work
If your social accounts are new, you will have to keep posting different types of posts and then later determine the ones that get you the most engagement. You will often find a correlation between the posts that get the most engagement and those that don’t. After doing this analysis, you should then focus more on the posts that get you more engagement.
For more information or if you need help with your social media accounts, call us for an obligation free discussion.
We can assist with as much or as little as you need help with. From a strategic plan through to customised posts created and posted on your behalf.
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We wish you all of the success in the world.
Love from Kim