Social Media FAQs

Frequently asked questions


There are thousands of social media platforms out there, but you should choose one based on the category of people you want to target and the type of content you intend to publish. For instance, if you are targeting teens and youths, using platforms like Tik Tok, Snapchat, and Instagram would be the best choice.

If you are targeting people who are 25 and above, using platforms like Twitter, Facebook, Instagram, and LinkedIn would give you better results. So, the first step while determining which social media channel to use is researching who your target customers are and finding out what platforms they use and the type of content they love to consume.

The type of content you post should largely depend on the social media platform you are using. If you are using Instagram and Facebook, posting images and video content would give you better results than using texts without any visuals. Make sure you add a sizeable caption to give the video or image you posted more context. If you are using Twitter, you may have to do a balance of tweets with images/videos and those without images. 

The number of times you post on any social media platform should depend on what the algorithm favors. Based on several studies done regarding the relationship between the frequency of posts and engagement, here is how you should publish your posts.

Facebook: Publish one post a day, or at least five times a week.

Twitter: You can tweet at least 1 to 5 times each day.

LinkedIn: Make one of two posts a day.

Instagram: Publish 1 to 2 posts a day

The time you should publish content on Facebook varies based on your location. However, in most countries, the best time to post on Facebook is always between 11 am and 1 pm and then later at night between 8 pm and 11 pm. For better results, you may have to take a look at your Facebook page insights to know the times when most of your audience is online. You can get these details by going to your Facebook page, then click insights, and select posts option. This tool will show you the number of your followers that are online for each day and for the different times of the day.

It is not okay because different platforms favor different content. For instance, what works for Instagram may not work well for Twitter or LinkedIn. In short, I would say it is okay to post about the same topic on all platforms, but you should structure content into a format that works well for that particular platform.

The easiest way of getting more following is posting relevant content consistently. When you give your audience the content they need on a more regular basis, they will always want to engage and also share it with their friend. In the long run, this will gradually grow your audience as a brand. So, always have a plan of the content you intend to publish ahead of time so that you don’t run out of ideas of what to post.

Organic content refers to the visual or written content that gets to people’s newsfeed without having to pay for the newsfeed space. Building a strategy by increasing the reach of your organic content is one of the most sustainable ways of growing your business through digital marketing.

The short answer to this is No. Despite Instagram being under Facebook, it now has its Ad management tools that are independent of Facebook’s. Instagram also has a different way of sorting Ads in its feed, which makes the cost per click or cost per engagement or cost per message different from that of Facebook.

If you are not getting the results you expected to get from your paid Ads campaign, then there is something that you need to change about how you run the Ads. One of the major causes of failed Ads campaigns is choosing the wrong audience and using the wrong type of content. If you don’t target the right people with the content they love to consume, you will likely get nothing good out of your Ad campaigns.

Another possible cause for a failed Ad campaign is using a small budget. While running Ads, you need to remember that you are competing for space in people’s newsfeed. This means your competitors will be given priority if they pay more money than you. As you plan your Ads campaign strategy, make sure you have a budget that is enough to help you beat the competition.

Most of these social platforms have marketing tools that can help you know the optimum budget you can use to beat your competitors. You may also consider hiring a digital marketing agency to assist you in doing all this dirty work.

Paid Ads are important because they help you reach people who don’t follow your social media. I would recommend any new business to run ads to increase its awareness. However, it is always a good idea to have a balance between paid ads and organic content. The role of paid Ads should be increasing awareness and making sales. On other hand, organic content is meant to increase engagement. 

Social media is a platform where people express their innermost emotions, so you should expect to get some negative comments. If it is a comment from a previous customer complaining about your service, try to address it within the comment section and make your position clear without being defensive. But if it is a troll trying to put your business down, you should delete such comments right away or even ban that person from viewing and commenting on your content.

Yes, using social media alongside the old school marketing methods like TV, Radio, Billboards, flyers, etc. is something that has been proved to produce results for many businesses. The most important thing while using this kind of strategy is to determine who to target with what method.

You can measure your return on investment (ROI) for your social media campaign by comparing the total cost you incurred to run the campaign and the revenue you got out of the conversions made from that campaign. To calculate the ROI using the formula below.

ROI = (Return from social media – cost of social media marketing)/cost of social media marketing

The costs and the revenue have to be considered within the same period the campaign was done.

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