SEO stands for Search engine optimization which is basically arranging content on websites to make it easily crawled and indexed by search engines. A website that has more relevant and organized content will always have a higher rank than one that doesn’t take organization and relevance seriously.
The core role of search engines is to help people find the content they are looking for on the internet in the shortest time possible. So, websites that have relevant and organized content make the work of search engines easier. Such websites are rewarded by being ranked higher in the search results.
If your website doesn’t take search engine optimization seriously, it is not too let to get on board. You can get started today after knowing why you really need SEO. In this article, I will share with you why SEO is the secret to your website’s success in 2020. Let’s dig
- Most of the website traffic comes from search engines
More than 50% of website traffic comes from search engines. Remember 50% is the average for all websites which means websites that practice good SEO habits can get up to 80% of their traffic from search engines. If you are a small business/startup, you will certainly need this traffic.
- SEO will build trust in your website users
People tend to trust the websites that appear on the first page of the search results. If someone always sees your website being listed among the top 3 or 5 websites whenever they search for something in your niche, they will be forced to think that you are among the market leader in your niche. In the long run, they will start visiting your website whenever they are searching for anything within your niche.
- SEO friendly content attracts more traffic
Content that is search engine optimized is always friendly to read. This in the long run gives reason to everyone who visits your website to come back another time whenever they are searching for something that is within your niche.
- Most people click on websites that appear on the first page of the search results
Websites that appear on the first page of the search engine pages are those that are search engine optimized. So, if your website is not search engine optimized, you may likely not be on the first pages of search results that leads to less clicks. Without search engine traffic, your website’s chances of helping grow your business will significantly be diminished
Implementing the right SEO strategies will see you start getting organic traffic to your site from search engines. And remember getting organic traffic is more sustainable than getting paid traffic. The main aspects of SEO are relevance and organization. Relevance involves putting out content that people are looking for and this includes adding the right keywords. Organization involves arranging content in a way that makes it easy to read. This involves adding subheadings and the right spacing between paragraphs and sentences
You will also realize that search engine optimized websites give better user experience besides getting you traffic from search engines. So implementing SEO is really something you need to take serious as a business/website owner if you want your website to be successful in the long run.