SEO: All about it
Think of a spider.
Imagine as it constantly weaves its web and strategically moves to create a complex, interconnected network.
Can you imagine the amount of effort and the time spent for a single spider to form an elaborate, wondrous structure?
For an average spider, it only takes an hour.
But if we are to use the SPIDER WEB as a metaphor in understanding SEO connections, it will take us a lot of time to even get close to familiar to its basic — like, lots of it.
Wait a minute, have you ever heard of SEO or SEO services in Australia before?
If you’re a tech nerd and knows the in’s and out’s of the internet, well, you probably have.
But if you’re like me five long-years ago, then you wouldn’t even have come across that word.
Well, if you type in “SEO” on Google, you’d be flooded with loads of articles about it. Feel free to choose which among the thousands of beginner guides you’d like to read to get familiar with the topic.
As for this blog, enjoy the perks of understanding the complex world of SEO and its importance to your website in an easy, digestible manner.
Disclosure: Honestly, guys, I’m no SEO expert. What I can contribute to this topic is my years of self-training and notes from my own research. What started out as a piece of curiosity turned out to be a hobby for me which is why I’m writing this blog to guide fellow learners like you to know the ropes of SEO.
SEARCH ENGINE OPTIMISATION:
What is it and how can I contribute from it?
Do you own a website?
If not, are you planning to build one?
If the answer is yes, then you are at the right spot!
Either you have a website already or still learning the ways to build your own, it is crucial to know what an SEO is and how your website can rank best in search results.
First of, what is an SEO?
SEO or Search Engine Optimisation is the complex technique of improving your overall visibility in the virtual world. With SEO, you are able to generate qualified traffic to your website, make your site friendly across all devices (smartphones, desktop — you name it!), building links, and marketing the unique value of your site.
Think of it as your “ultimate ticket” to being known across an online audience. Without it, your website won’t even exist on the internet. If you’re in luck, you might perhaps end up being at the 63,789th page of Google results! (Well, those are only random numbers but you get the picture)
Point is, with the right SEO strategy, you can easily attract more visitors into your website.
Remember the Spider Web metaphor?
It is the SEO process.
You are that persistent spider that constantly leaves silk tracks as you progress further and further until you’re able to form a tight, gigantic structure. And what does a spider web do?
It catches its target.
And your audience is your prey…
Just like how you fell into the SEO trap of this blog *wink wink*
With SEO, you are inside a complex game of strategizing for the right move until you reach your goal. And what goal could your website have? That is to attract more visitors and stay connected with them until their “visit” turns into “sales”.
OKAY… I GET IT. SEO = ONLINE VISIBILITY.
What then?
At this point, you already have an idea of what SEO is and how it can make you more “visible” online. You now understand why you should consider having an SEO strategy for your website.
Question is: How?
That’s where we’ll start being technical…
The SEO process is so complex that it follows a “chaotically beautiful” pattern.
Just like the spider web, if you look at the SEO process, it is wildly chaotic. There seem to be no formal rules or a direct pattern that could lead you towards ranking 1 in search engine results. And yes, it could be both confusing and disappointing at times, but with all that mess is where its real beauty lies.
LET’S GET INTO THE SPECIFICS
What basic stuffs do I need to know
The SEO’s spider web is your roadmap towards securing a consistent top position among search engine results. Once you’ve established an SEO strategy that works for your website, you will learn that the SEO process is not that hard at all!
You will just have to persistently weave your SEO structure — the more elaborate it becomes, the more effective it is to capture your 10,000th visitor.
Thing is, search engines like Google, Yahoo, and Bing do not have a permanent algorithm to easily achieve that top slot. Unlike an average spider that can form an entire web for nearly an hour, the SEO process requires lots of time than that… like, a lot.
If you want to create an SEO strategy that will guarantee you a reserved slot on the first page of search results, make sure to invest a lot of time, patience, technical know-how, and the brainpower for it.
…or you can simply follow this guide by the Blogger Sidekick (2017) below:
In this guide, Will Blunt of the Blogger Sidekick uses the Spider Web metaphor to explain the correlation between the various SEO factors (i.e. content, anchor topics, blog posts, etc.) in achieving the end-goal of being consistently visible among search engines.
In the metaphor, the silk threads are the ANCHOR POINTS in which the spider (you, in this case) weaves and links together — spinning each point periodically from one point to another until you’re able to create an SEO process that is binding and effective.
These anchor points are CONTENT ANCHORS that serve as cornerstones of your SEO strategy. These come in lengthy, valuable pieces of useful content that focuses on a certain topic, and are further optimised through broad keyword topics.
Once you’ve established these, choose relevant topics that you want your audience to learn from you. Create at least 5 topics that you’d like to discuss — those you believe you can become a credible source of information for it, then draft your first blog post.
Over time, you would form a library of valuable content in which your audience will turn to your website to take heed of your learnings. This is what you must strive for: To become an authority, a unique source of high-value data, that focuses on a concentrated topic rather than divulge in a wide range of issues.