Kim’s Website Design & Marketing
Psychology of Colour Guide for DIY Web Design
Colour is one of the most important aspects of any brand, and the colours you choose for your website will have an impact on how it will perform in the long term. Studies show that colour can increase brand recognition by over 80% (For further reading, check out this awesome article by Looka). So, if you want your brand to be easily recognized by your target customers, the colours you choose to use on the website matter a lot.
It is not by coincidence that several tech brands use blue and red as their main colours – their choices were based on research. In this blog, I am going to share with you the secret behind the different colours you can use for your website to make it easy for you to choose one that will blend well with your brand.
Yellow in Web Design
This colour is usually associated with optimism, happiness, competence, and many other emotions related to these. So, it wouldn’t be a good idea to use yellow if your business doesn’t directly bring these kinds of emotions to your customers. Some of the brands that you can use yellow on their websites include; comic websites, fitness, food and restaurants, motivational websites, etc.
However, it is also not a good idea to paint the entire website yellow. Try to create a balance with some other colours like white and black to make your content easily visible to your website users.
Red in Web Design
This colour is one of the most used on the web by several businesses in different industries. According to phycology, red is one of the colours that can increase someone’s heart rate when they look at it. This colour is associated with love, lust, movement, excitement, and many other emotions that are related to these. So, if your brand directly brings any of these emotions in its services/products, red should be one of the colours you consider using.
Some of the types of businesses that can use red as their main colour include; marketing agencies, food and restaurant-related businesses, IT services, emergency services, sports brands, fashion, and many more. Even if your main colour is not red, you can use it in some sections of the website where you want to get their attention. For instance, you can use red in your call-to-action buttons and links.
Blue in Web Design
Blue is another colour that is used by a wide range of brands on the internet thanks to the many positive emotions that are associated with this colour. Some of the things that blue is associated with include; creativity, productivity, strength, quality, competence, etc. It is still the most used colour in tech products – take a look at Twitter, Facebook, Microsoft, Amazon, Apple, etc. They all have blue in most of their products.
Types of businesses that can use blue as their main colour include; Marketing agencies, companies offering technical services, financial companies, automotive companies, NGOs, etc. The only downside with blue is that many brands use it. So, there are high chances that one of your competitors also uses blue. So, to make your brand unique, you can blend it up with other colours in a way that is different from your competitors.
Green in Web Design
Just like blue and red, green is also a primary colour. It is not used as much as blue and red, but it is also one of those colours that you should consider depending on the type of website you are building. Green is the colour that is linked to growth, health, nature, wealth, money, calmness, masculinity, generosity, fertility, envy, good luck, peace, harmony, support, energy, and many other things similar to these.
Some of the brands that can use green as their main colour include; nutrition brands, health, and fitness, sports brands, environmental conservation brands, tourism, science, medicine, etc. Brands that are in tech, content creation, and those that offer luxury goods may not get the best results with green.
Purple in Web Design
Purple is a secondary colour that is made up of blue and red. It is a colour that is associated with royalty, creativity, imagination, authority, sophistication, power, wealth, prosperity, mystery, respect, and wisdom. Some of the brands that can use purple as their main or one of their colour include; spirituality brands, massage, fashion, yoga, feminine brands, and many more.
It is not as common as blue and red, but it is one of those colours that could be the best choice if your brand is in line with the emotions associated with it. Since purple is a dull colour, it is best not to make it so dominant on the website – try to blend it with some exciting colours that will catch people’s attention.
Black in Web Design
Black is another elegant colour that is used by so many brands out there. It is a colour that is associated with power, intelligence, stability, sophistication, elegance, authority, sleekness, strength, and formality. Some of the brands that can use black as their main colour include; marketing agencies, brands selling luxury products, content-related brands, fashion, cosmetics, etc.
Black is usually used in combination with white to make the visibility of content better. Brands whose main intention is to trigger excitement and happiness shouldn’t use black if they want to get the best results.
White in Web Design
According to science, white is produced when all primary colours are mixed. Some of the things that are liked to white as a colour include; safety, cleanliness, virtue, happiness, and sincerity. It is a colour that blends well with the rest of the colours we have mentioned above more so if you want to create better content visibility on your website.
Some of the brands that can use white include; companies offering laundry services, medical services brands, high-tech, and science-related websites. White also blends well with black and grey for better content visibility.
Final thoughts on colour’s role in our web design decisions and the impact on your website’s customers
As we have seen above, any colours that you choose have a meaning, and this can impact your brand’s success in one way or another. While choosing the colour to use, you may also consider those used by some of the major brands in your industry to get an idea of the best colours for your kind of products or services.
Need help with your colour choices, design, branding, marketing and more? Yell out. Touch base and we can help guide you in the right direction. A short 15-minute colour strategy call is free so call us today and let us help you on your way to success.
Thanks for reading!!