Studies show that a well-designed user interface (UI) can improve your website’s conversions by up to 200%. And a great user experience (UX) could improve your website’s conversions by 400%. This shows how significant the user interface and user experience are to the growth of your website and business at large.
A user interface basically represents the front-end of your website that users see and interact with to get things done. On the other had user experience involves the general feeling that someone gets while using your website and how easy it is to get things done on your site. A good UI will improve the user experience as well.
Improving the UI and UX of your site is not something too complex and also not too simple as such. The most important thing is to do one change at a time and see how users react to the change and then base on that to make future changes. In this post, I will share with you some of the things you can do today to improve the UI and UX of your website. Let’s dig in…
Make sure your website loads fast enough
According to a study made by econsultancy, 40% of web users will always leave a website that takes more than 3 seconds to load. With 5G and 4G LTE networks, people now have fast internet and expect websites to load faster. You can monitor your website loading speed using some of Google’s developer tools.
On top of seeing how fast your website loads, these tools will also give you suggestions on how to make it load faster both on mobile devices and desktops. So, you can make changes to your website based on these suggestions.
Make your content easy to read
While creating content on your site, make sure you make it easy for someone to find what they are looking for. Always use relevant subheadings in between your articles to give your website users a hint of what that section of the content is about. It’ss also not a good idea to use more than four lines in one paragraph.
Shorter paragraphs are easier to read and also make it easy for the users to scheme through the content when they look for something. So always use 3 to 4 sentences per paragraph. Using bullets and numbers is also a great way of presenting your key issues about a particular topic.
Make navigation easy
Websites always have tens or even hundreds of pages. It is important to ensure users can easily access every page of your website with ease. Your main menu plays a key role in this. The items on your main menu should include all the key content and services that you want your users to see.
On the other hand, you should not overcrowd the menu. By using drop down and mega menus, you can add a couple of items on the main menu to make navigation easy for the users. You also need to take advantage of the footer menu to add extra pages that you think users will love to easily access.
Use the right colors and fonts
Be consistent with your color combination and fonts. You can try to blend your brand color with white and black to make it easy for users to view the content on your site. You should ideally use white for your background, black for texts and your brand color for some of the special shapes and characters that you may use on the site.
The fonts on your site should also be consistent. It is better to use two or 3 fonts to differentiate headings, links, and the main texts. Using too many fonts will make your content look a little crowded and inconsistent. So, it’s best to use about 2 or 3 fonts.
Learn from some of the best websites
In business, it is always important to learn from other brands as long as you don’t simply copy what the other brand is doing. When you visit some of the well-designed websites, try to look at things like padding, their margin spacing, the space between sections, color combinations, etc.
This will give you a picture of what you can change on your website. The good thing with CMS tools like WordPress, you can change all that within a few hours.
Conclusion
Your UI and UX will play a big role as far as your website’s success is concerned. The main components of your UX and UI are the colors, fonts, spacing and the loading speed of your site. So, make sure your website loads fast enough on both the desktop and mobile devices. Also, remember to have the right balance of the colors and fonts. Design requires a good amount of creativity and fortunately, we can assist you through the process if you’d opt to. Let’s set up an appointment and have a quick chat.
If you need more of these services, you can look and call digital marketing agency in Melbourne to guide you all the way.