The home page is the greeting page that your audience will immediately visit once the internet fully loads your website link. It’s extremely crucial to have this page load fast and properly as they determine your audience’s first impression about your business. This page should immediately give out useful details like contact numbers, locations, snippet of testimonials, announcements, highlighted services and main goals of the business.
Since there are a lot of details to consider, home pages should be planned out first to have an organized presentation. Including factors like avoiding certain image and video formats that would potentially slow down your website. It’s also important to have this section with just the right amount of information to keep readers invested and potentially purchase a product or service from you.
Another best way to make your homepage snappy is to have it customized to your needs. Offers like drag and drop methods on website builders are excellent but might not exactly bring out the full potential of your business’s features. Even more so, it creates a generic build up and sometimes awkward spacing that would not make your website stand out.
The about page showcases the main parts of your business. It can have a middling plethora of sub links that will divide the history, administration, core values, contact details, address, awards and even careers open for application. There are also times where the about page is placed as a footer or on one page just to keep things short and simple since contact details are recommended to be placed on every page nowadays.
Although about pages are easy to draft since you know your own business from the get go, this is the perfect chance for you to speak out to the world. Maybe even showcase a video, photo or animation. Even better is an understandable infographic that will also make your offers and testimonials enticing. Infographics and tiny animations need customized positioning. Tricks like layered pictures that look like they’re moving when you scroll the mouse down needs customized detailing as well. It’s great to have an expert to assist you on this page.
Also known as the gallery section of your page. This is the best area where you can showcase your office, awards, testimonials, services and most importantly your previous works made. It helps build trust and adds credibility to your business. Even the photographs chosen should be taken seriously and should match the overall theme of aesthetic your business has. Minimal photography is also ideal for sections that need a model figure to accentuate the words found within your website.
Since this page may contain only pictures or pictures with small details. Asymmetrically lining up these pictures or pictures with descriptions while still maintaining a visually pleasing pattern creates uniqueness on your portfolio page that will captivate people’s vision. It will also add an illusion of a never ending bottom. Encouraging audiences to scroll more. Considering that this sounds like a tricky thing to do, have a professional to assist you.
One of the major sections of both well established and starting websites are the contact page. This section immediately gives your audiences a guide on how to communicate with you. There are two integral features to consider here and that’s adding a fill in newsletter form and a Google map integration for your store’s location.
The newsletter form will be assisted or carried by a third party application built for handling and creating newsletters. Gathering the data from your audiences and organizing them all into one clean database. You can also get a customer relationship management application integrated to your website as well to handle multiple formats of online customer service. This task can be heavy and recommended to be done by a team.
Guide your customers with your Frequently Asked Questions page. Summarize all details about your business’ top inquiries. This will help save everyone’s time and give a sense of assurance with the audience through this indirect communication. Frontline your customer service by explaining these inquiries in a short and simple manner with enough explanation.
To solidify this page, check for grammatical errors and loose ends. Put a date right below the question to show how updated the instructions are. Add pictures like screenshots or infographics to help future customers visualize the process. Place redirectable links in between and put other words in bold font to emphasize. Then secure this all up with a survey question asking if the article was helpful, a search bar specified for looking at other sources of information within the website and referral links to email or directly phone your contact details.
Your website exists but logarithmically maybe at the twentieth page of the search engine where no person ever goes that far, unless they were doing research. So how do you get there? How do you put yourself on the front page? How do you make your website actually visible?
Well with blog writing, words will create an impact both through the message it conveys and keyword metadata that search engines love to feast on. Ideally, it’s best to pump out articles three to four times a week. Since creative thought consumes a lot of time and write ups need to sound sensible. Blog writing should be an assisted work so you can also focus on other aspects of the business management.
Despite how familiar your product can be to consumers or how general your service is to your customers, you can still entice audiences to buy from your business through product description. Mix in just the right amount of buzzwords. At the same time properly describe the materials proving they are safe to use and tough enough to last long. As well as provide a walkthrough of the whole process to prove to customers that they will be handled with care.
It’s also a good way to introduce yourself to younger people who are just new with the items or services presented. Pictures or graphics attached to products and services still need further explanation. If it’s interpreted well, they’ll get hooked and might even share information about your business.
Sales Page Content Writing
This is the absolute core of your marketing and sales pitch. The sales page handles your offer statements and can go as long as you want it to be considering that it doesn’t drag too much. Making a convincing sales page requires a good flow of explaining your main service, testimonials and its need for the community. Word choice is incredibly crucial and should not sound too commercial as readers might think they’re being lied to.
Making a smart presentation of it contains graphics that will captivate and prove to readers. Different font styles can be used to highlight some words and different font colors can emphasize mood or urgency. Adding tiny animations and clickable linked areas will build more credibility. It’s best to have a professional have this section made as there are a lot of sections that need specific coding that should function properly.
Lead Magnet Content Writing
Ever seen a pop up newsletter form when you read that one article online? Those are lead magnets, they help encourage readers to subscribe to your newsletter. This kind of prompting communication can help identify how many engaged readers and audiences who would like to see more of your content.
Through this method you can provide exclusive offers for active members. There’s a huge guarantee that they will appreciate this gesture which will later become a repeat customer. Trusting the business enough to spend more of their money and promote it organically themselves.