Kim’s Website Design & Marketing
Choosing the Best Web Design Company in Australia
The big question that many entrepreneurs and companies ask themselves at some point, is do I need a website? How can I find a company to help me? What do I look for in those web design companies?
If you are reading this article, it may be that your company or business has just decided that it needs a new website and for that, it needs a web design company in Australia.
Maybe your website is out of date?
Don’t have a website?
Now you find yourself in a dark alley, in which, you do not know what is the next step to take.
Ahhh the thoughts start to flow..!
At some point you may have considered that websites could be done by someone internally… maybe you could do it yourself? Or maybe you know someone outside of work, say, an acquaintance or friend who does web design work.
Now that you are on the right track in your thought process, pause! Maybe consider for a moment alternatives to doing it yourself. Websites represent you, your brand, your goods and services and more – it should be a virtual exhibition of your services.
After all, not doing it the right way may result in wasting time and money. What do you expect from your website..?
At the end of the article, you will see what your website is capable of …
You have heard us a thousand times say this:
“If you are not visible on the internet, you do not exist”
The worst that can happen to you is that the presence of your company on the internet gradually decreases until it disappears.
That sounds bad.
Don’t think about it, but it could happen, in fact it has happened to many businesses around the world. They have a “sit back, relax and it will all work out” attitude.
Do you have someone in your company who can make your website?
Your answer may be yes … or you don’t know.
It is also likely that even if you have decided that it is someone from your company who does the web design, that you cannot dedicate enough time for it, so it is not worth it to dedicate an extra resource to carry out this time-consuming, specialist work.
So it now begs the question, if we get it done professionally, what company do we hire to design the website?
- WHAT DO YOU EXPECT FROM THE DESIGN OF YOUR COMPANY’S WEB PAGE?
Web design is a long journey, and I am not referring to the fact of finishing the website, which does not take a long time, but the relationship that it entails after having finished the website and what happens thereafter to attract the ideal customers to your new website.
So once the website is finished, what does the web design company do? Have you thought that the normal thing is that once the work is finished the design company leaves, and only contacts you once a year to pass you the bill for the hosting (server that hosts the website)?
Yes, that’s a normal process… but really, it shouldn’t be from our point of view.
And now that I have a new website, what?
Do you want a website to get searched by new potential customers (“leads”)?
Do you want a website just to present your products or services?
They seem like simple questions to answer, but nothing is further from the truth, and we tell you that:
You want a website to present your products or services, and you want a website to generate new customers, both at the same time.
Of course! This is what is called Search Engine Optimised (SEO) Web Design.
If a company offers you an incredible website to present your products or services, but they are not SEO experts … you will have a beautiful website that your potential clients will not reach, they will be looking for a company like yours, but they will not find you.
- BUDGET AND PRICE RANGE FOR WEB DESIGN
The first thing you should consider is the budget you can invest in for the web design of your page.
Invest, not throw away.
Depending on what you can afford, you can get a template-type website from a well-known brand of mass web designs that is advertised on television, up to a Premium design designed with elegance and that adapts to all mobile devices.
How to assess a budget for web design and positioning?
When you receive a quote from a web design company in Australia, you should know if it includes all the web design, including images, necessary text writing, revisions, etc.
Never hesitate to ask all this, to rule out, where appropriate, companies that are increasing web design based on the content to be added to the web, or that charge an extra for additional images, or for including more service tabs.
- DO YOU NEED YOUR COMPANY’S WEB DESIGN ON A CERTAIN DATE?
One of the points to deal with when looking for a web design provider is whether they can finish the work on the date your company needs.
If you are not in a hurry, the price of the website will not be increased. Now, if you propose a web design urgently, depending on which companies you will find higher prices since they must allocate more resources on time for your web project, which is totally logical.
If you need a website for yesterday, you will have to pay more money.
The normal thing for a project of a services web for a company that sells products and / or services, with up to 10 internal pages of explanations of services, etc. .. can be between 1 month and 2 months of duration of the web design project, so you can have a reference.
Although it all depends on the complexity of the project.
- DO YOU NEED A WEB DESIGN ADAPTED TO MOBILE DEVICES?
The big question here is: mobile web or responsive web?
You can ask yourself whether or not you need a website adapted to mobiles and tablets, and come to a conclusion, but it does not matter, if you have come to the conclusion that you DO NOT need your website to be adapted to mobile devices, we We are going to tell you the following: “Even if your company doesn’t need it, it really does need it.”
Your company needs a website that adapts to mobile devices!
Currently the connections to web pages from mobile devices are growing, what are we going to tell you, the mobile is no longer the future but it is the present.
This is not the fundamental reason why you should have your website ready for mobile devices, the fundamental reason has to do with positioning.
WEB RESPONSIVE = BETTER POSITIONING = MORE CLIENTS
It’s not that we say it, Saint Google says it: “As long as you don’t have your website adapted to mobile devices, you won’t appear in mobile search results.”
And the most interesting (or worrying, if you do not have your website adapted) is that mobile searches are growing at an almost exponential rate, as we can see in this graph of mobile searches vs desktop searches in the US market:
In addition, studies by Google itself indicate that mobile device users are more likely to visit a business premises or buy certain products or services after doing a search.
The conclusion is simple, you must adapt if you want to prosper with your business in Google searches.
Look for a provider that makes designs adaptable to mobile devices, that you trust and that shows you work they have done with other clients …
- WHY DON’T YOU LOOK AT THE PORTFOLIO OF WEB DESIGN COMPANIES?
The portfolio (or client portfolio) of a web design company in Australia shows some of the work they have done, so it can serve as an orientation to know what web designs they are capable of doing, and if you like their style or styles.
The normal thing is that web design companies can adapt to the style of the web page that their clients want.
- WEB DESIGN COMPANIES WITH EXPERIENCE IN A SIMILAR SECTOR
It is not necessary.
It is important to know if web design companies have experience in your specific sector, and although this is not decisive, it can be very useful.
Because the fact of having dealt with markets similar to yours would give them an added confidence when designing the web thinking about who the potential customers are and how they search on Google.
Thus, everything will start in the best possible way, and after a few months the results when it comes to seeing your website in important positions in Google, will be good, otherwise this is not taken into account, without a doubt, the results, they simply won’t exist.
But it is also true that creative companies, who are dedicated to web design and positioning in Google, have to reinvent ourselves every day, so if we have not worked in your sector, it is not a problem, we will be experts in your sector to help to your company.
- WEBSITE THOUGHT FOR SEO?
Do you want to be visible on the internet for those who do not know you?
Well then you have to think before design, SEO positioning.
This is essential if you want to appear well positioned! And we already anticipate that the best option is to hire an SEO company in Australia.
As we have said before, if you have an excellent web design that has not been designed by SEO experts, you will have a beautiful website that new customers will not reach.
In short, you will have wasted your money …
You will have to ask web design companies or providers if the realization of the site with good SEO practices is included in the price.
But hey, we already know the answer of most web designers:
«..Yes, of course, the web is ready to put the titles and descriptions that Google expects ..»
Classic answer, basic answer.
Actually we mean that the web design company in Australia must be an expert in SEO ( web positioning ), that is, it must handle hundreds of factors that Google expects to classify webs in its search engine.
- IS THE CONTENT OF THE WEB PAGE INCLUDED?
A typical website of a B2B service provider may have about 10 internal pages, which will require content to inform the user (and Google) of how the company works, what services it has, who they are, etc.
“I don’t want a lot of text on the web!”
This is what some clients tell us, but then … How do we tell Google what your company does and what services do you offer?
Web pages have to have content, but not just any content.
Your website needs quality content written by experts in positioning and content marketing.
Small businesses typically don’t have the time or staff to write website copy, so the work must be done by someone else.
That is why it is important to know if the web design company in Australia is used to generating content for web pages, and if it does that work, and if it is contained in the price of the web.
It is clear that you must collaborate by telling the basics about your company, but a good web design company in Australia must have staff accustomed to writing texts designed for a good user experience (and also who think about Google).
And most importantly, these texts must be unique throughout the world …
Here the «copy-paste» is not valid, nor the «copy-paste-retouch» 😉
A classic web design company cannot offer these services.
You will have to look for a new modern company designed to help other companies, not only to design your website, but also to write content, SEO, and advise you on online marketing.
In short, a classic web design company is made up of web designers … only.
A modern web design company is actually an online marketing company in Australia, which includes writing, design, programming, video-marketing services, etc…
- AND WHEN THE WEB DESIGN IS FINISHED …?
You already have your website!
Now is the time for you to ask yourself a series of questions:
What will happen when the web design is finished?
Who will take care of the maintenance of the website?
You must know if there is maintenance after the web design, or if they are going to monitor 404 errors (typical errors when launching a new website), and correct errors and lost urls with 301 redirects (very important so that the web does not lose authority of face to Google).
Look for a company that won’t leave you hanging with your website!
The most logical thing is to choose a company that does not dissociate itself until the following year when the hosting bill comes back (as some do), but that they continue hand in hand with you to accompany you on all the way that your company should take towards it. success on the internet.
- YOU HAVE CHOSEN … WISELY
Finally, you will have chosen wisely if:
- You do not design your website, or your computer friend
- You want and demand a website that attracts new customers (for the same price)
- You dedicate an average budget for the design and SEO of your website
- You want your service website within 1-2 months
- We have convinced you and now you need a website adapted to mobile devices
- You have looked at the portfolio of web design companies that you have selected as candidates
- You have chosen an Australian web design company with experience in sectors similar to yours
- You have chosen a web design company in Australia, expert in SEO
- You want good unique content written by experts for your website
- You want the web design and online marketing company to accompany you on your way on the internet, and not disappear once the web design is done
- You are looking for a serious and trustworthy company to help you with your website and your visibility in Google
Visit KimsWebsites, a web design company located in Australia for custom designed websites that will rock on Google now.
Thank you to vingle.net for featuring us.
Content Link: https://www.vingle.net/posts/3545873