With over 4.5 billion people using the internet today, every small business owner should be building a strategy of how to get clients through the internet. The internet has a big pool of people that are having different needs and chances are high that many in that pool need your solutions. However, the internet is very competitive and getting clients there will require you to use some unique strategies.
In this article, I am going to share with you 10 things you need to do to successfully take your business online. This applies to both established and new businesses.
1. Build an easy-to-use website
While taking your business online, one of the first things you need to do is to build a simple website design. Make sure your website has all the basic information that anyone may need to know about your business. You can build your site using WordPress with just $20.
2. Add a blog to your website
A blog allows you to always add fresh content to your site. This keeps your users engaged and also boosts your website’s search engine rankings.
3. Create your social media accounts and start adding content
Social media alone is used by over 3 billion people worldwide. Your potential customers are likely among these 3 billion. You should create accounts on at least 2 social media companies in Melbourne platforms at the beginning and start adding content immediately or better look for social media marketing agencies Melbourne.
4. Start running awareness campaigns on your social media
Getting new followers as a new business online may take time and requires some hard. What I would recommend is to run an Ad for awareness that will get you the first 1000 or 2000 followers. You can then use these as a base to build your social media audience.
5. Create a Google My Business Account
This is very relevant for local businesses. If your business operates locally, you need to have a google my business account so that you have your business listed in google search results for local services searches. Make sure you add all the information about your business plus some relevant images.
6. Implement SEO strategies for your website
Implementing the strategies of SEO company Melbourne is what will bring most of the free traffic to your website. You can boost your website’s search engine ranking by making sure your website design and development is well organized, creating regular content, and also ensure you appropriately add the right keywords within the content.
7. Start selling your services
Whether you’re selling on your website or social media, doing so requires you to be strategic. You need to create a good balance between creating relevant content for your followers and direct advertising content. Otherwise, your followers will get bored if you are only concentrating on selling your services on these platforms.
8. Use Email marketing
Email marketing is one of the tested ways of getting people to visit your website and hence selling your services to them. You can add a newsletter sidebar on your website’s homepage for people to give you their emails.
9. Create video content
Depending on the type of business you’re doing, video content is among the top-selling form of content on the internet. The best platforms for publishing video content are YouTube and Instagram. So, make sure you’re available on these platforms
10. Request your customers to write positive reviews about your business
Positive reviews will build trust within your potential customers. That’s why it is important to request your previous customers to write positive reviews about your business. Make sure you give your customers the best of your services before asking them to review your business.
Taking a business online is already a journey in itself. Making it successful online, also is another hard journey. And that is why we are here. We’d love to guide you through every process so you’ll have a successful online venture! Contact us now!